{"title":"Home page","description":null,"products":[{"product_id":"built-on-heritage-t-shirt","title":"Built on Heritage | T-Shirt","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cstrong\u003eEstimated UK Delivery Times\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-spread=\"false\"\u003e\n\u003cli style=\"font-weight: bold;\"\u003e\u003cstrong\u003eUnited Kingdom: 4–8 business days\u003c\/strong\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA heavyweight British-inspired tee built for those who wear their values with pride.\u003cbr\u003e\u003cbr\u003eFeaturing our signature “Built On Heritage” back graphic inspired by the White Cliffs of Dover, this premium garment-dyed t-shirt combines timeless British identity with a clean modern fit.\u003cimg\u003e\u003cbr\u003e\u003cbr\u003eCrafted from ultra-soft 100% ring-spun cotton, this heavyweight tee delivers the perfect balance of structure, comfort, and durability — made to feel broken-in from day one while holding its shape wear after wear.\u003cbr\u003e\u003cbr\u003eWhether you're down the pub, at the coast, watching the match, or simply representing what Britain means to you, this is a shirt designed to stand out without saying too much.\u003cbr\u003e\u003cbr\u003eDetails\u003cbr\u003e\u003cbr\u003e* Premium heavyweight fabric\u003cbr\u003e* Relaxed everyday fit\u003cbr\u003e* Garment-dyed for a vintage worn-in feel\u003cbr\u003e* Soft yet durable 100% ring-spun cotton\u003cbr\u003e* Double-needle stitched for long-lasting quality\u003cbr\u003e* Signature “Built On Heritage” back print\u003cbr\u003e* Front chest crest logo\u003cbr\u003e* Designed for comfort, built to last\u003cbr\u003e\u003cbr\u003eFabric \u0026amp; Fit\u003cbr\u003e\u003cbr\u003e* 100% ring-spun cotton\u003cbr\u003e* Fabric weight: 6.1 oz\/yd² (206.8 g\/m²)\u003cbr\u003e* Relaxed fit\u003cbr\u003e* Garment-dyed finish\u003cbr\u003e* Unisex sizing\u003cbr\u003e\u003cbr\u003eMade For Britain\u003cbr\u003e\u003cbr\u003eQuality • Purpose • Pride\u003c\/p\u003e","brand":"MADE FOR BRITAIN","offers":[{"title":"White \/ S","offer_id":43221533589617,"sku":"6296835_15124","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"White \/ M","offer_id":43221533622385,"sku":"6296835_15125","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"White \/ L","offer_id":43221533655153,"sku":"6296835_15126","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"White \/ XL","offer_id":43221533687921,"sku":"6296835_15127","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"White \/ 2XL","offer_id":43221533720689,"sku":"6296835_15128","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"White \/ 3XL","offer_id":43221533753457,"sku":"6296835_16335","price":29.99,"currency_code":"GBP","in_stock":true},{"title":"White \/ 4XL","offer_id":43221533786225,"sku":"6296835_17508","price":29.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0619\/9089\/5729\/files\/ChatGPTImageMay11_2026_01_10_10AM.png?v=1778447473"}],"url":"https:\/\/wearbritain.co.uk\/collections\/frontpage.oembed","provider":"MADE FOR BRITAIN","version":"1.0","type":"link"}